Selecta ice cream
About Selecta ice cream
The Selecta ice cream brand can trace its roots way back to 1933 when Ramon Arce, Sr. started his carabao milk business in Novaliches. Soon after putting the business up, he and his wife Carmen began making their own ice cream recipes made from the carabao milk and sold these in the iconic gold tin containers. Since then, the taste and quality of Selecta ice cream have been the priority of the founders and the company today.